From Wikipedia:
Women gathered on the streets around 5 pm (that
specific time being chosen so that working women could attend) and began
protesting. Methods of protesting in New York included chanting,
speeches by prominent figures, including Friedan, and signs and posters
reflecting their message. Estimates range that anywhere from ten to
twenty thousand people, mostly women, gathered on Fifth Avenue in
support. Police attempted to control the crowd and keep them on the
sidewalks, but the sheer volume of people in the streets was impossible
to control.[1]
Their message was clear and evident through the various methods of
protest implemented in the city. Thousands of politically and
satirically charged signs dotted the crowd. “Don’t iron while the strike
is hot” set the stage as the movement’s famous slogan. Other slogans
included: “Hardhats for Soft Broads,” “I Am Not a Barbie Doll”, “Storks
Fly – Why Can’t Mothers”, “We are the 51% minority”, and “We have the
right to vote for the man of our choice”. Speeches were given to ignite
the crowd and to inform bystanders of their mission. Friedan spoke of
the strength and ability of women to rise above their oppression. The
goals were to portray their movement and ideas in a politically
determined light and expose the injustices experienced by women.
In conjunction with the women in New York City, individuals and
groups throughout the nation staged protests, marches, and other various
forms of revolt to honor the movement.
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